Intro to Online Growth Marketing: From Customer to Advocate
Verizon
Growth marketing is a systematic process that couples strategic brand marketing with tactical performance marketing to acquire good-fit customers, retain them, and keep them engaged so they will buy again, buy more, and tell others. It focuses on the total lifetime value of a customer. It is important for the acquisition of new customers and improving the number of purchases that customers make in the future. By the end of this course, you’ll be able to understand the growth marketing strategies for driving customer acquisition, developing retention, and boosting revenue in a sustainable, strategic way.
To review this course and additional resources, including complimentary coaching, mentoring, networking sessions, and grant opportunities, click on the link below to join Verizon Small Business Digital Ready.