How to calculate your customer retention rate
Act!
Attract New Customers, Manage Growth
While customer growth usually gets the lion’s share of the focus, retention is a key business driver. This is especially true for software-as-a-service or SaaS companies that operate on a recurring revenue model.
What is the retention rate and how do you calculate it? Here’s what business owners need to know about customer retention, how to work out customer retention rates, and other best practices.