Creating Content that Matters: Compelling Content for Your Business
Verizon
When it comes to creating content that matters for your small business, it’s no surprise that consistent, quality content will bring your target customers back day after day to engage with your brand. No matter what kind of business or industry you’re in, you can benefit from content marketing. It’s just about finding the right content strategy that feels natural to you and is not overwhelming to deliver. It’s also about engaging customers where they are online, in the right way, at the right time, and most importantly, with content that solves a problem and demonstrates your expertise. By the end of this course, you’ll be able to design your content strategy and your editorial calendar to begin developing content that drives brand awareness, demonstrates thought leadership, and drives leads and, ultimately, sales.
To review this course and additional resources, including complimentary coaching, mentoring, networking sessions, and grant opportunities, click on the link below to join Verizon Small Business Digital Ready.